Content

Your brand is expressed with more than just the look and feel of your website. It’s also expressed by the content of your website. It’s important that your story is told with content that is customer focused. At Zentrigue, we make sure your content is clear, concise and custom tailored to accomplish your conversion goals.

Writing for the Search Engines

Our talented content writers know that good SEO is part just part of what will make your content great. Zentrigue’s team of content writers are experience in composing custom content for customers. Custom content with the right balance of keywords is the first step in a good SEO strategy and helps consumers find your website on Google (and other search engines). When your target consumer types in a particular set of keywords, good content can help your page show up on the first page. Writing for Google is important, but equally as important is having content that the consumer actually wants to read. Understanding that balance is one of our specialities!

Building Trust

Our content writing helps you build trust with prospective customers. When someone visits your site, you have about 30 seconds to for a chance to build trust. Your content must speak to them and unify their need with your product or service. Our content should contains clear call to actions throughout with an intent to progress the customer though the sales funnel to reach a conversion (that conversion may be is filling out a contract form, calling the business or sharing the page).

Our writers perform diligent research to discover your businesses VAB (value added benefit) or unique selling proposition. We help you to stand out from your competition and communicate that VAB.  Our team is versed in this process and will not only work closely with you to translate your vision and mission, but will research the subject to compose content that positions you as the expert.

Quality Is Our Number One Priority

There is a lot of information accessible to people over the internet. This makes the quality of the content you offer all the more important. Whether you are offering medical services, spreading a message, or looking for donations to a cause, what you have to say needs to be easily comprehensible and heard by your audience. Composing quality, interesting content and messages are not as easy to come by as you might think. At Zentrigue, we start the process by understanding your core philosophy and conveying that via your website, social media, and other marketing tools in a way that is engaging to your market.

Goals Of Quality Content

Zentrigue works not only to use words to relay your message, but also to use those words to your marketing benefit.  There are methods to communicate what you want to get across in a way that can help promote your site over the internet and can give you the visibility you need in your targeted area.  These are some of the objectives quality content should accomplish:

  • Easy to navigate information
  • Makes your message clear
  • Uses keywords
  • Gives your visitors what they need

Contact Zentrigue Today for an Evaluation

At Zentrigue, we work with you to integrate your brand, website, marketing material, and social media into your marketing strategy in a comprehensive manner. We ensure effective results with customized reports and analytics that will keep you apprised of how your marketing is working for you. Customizing a marketing plan that is dynamic and fits your budget and aspirations is our ultimate goal!

Contact us today for an evaluation of your current website content or to discuss creating a new strategy. We look forward to talking to you about how we can help grow your business or organization!