Marketing constantly changes and continues to evolve at an incredible pace. Social media is more relevant than previous marketing methods. Social media meets your consumers in their space and provides an opportunity to engage there, with them, instead of just marketing at them.
We Know Social Media Marketing
Learning how to leverage social media to improve your business was the initial foundation of Zentrigue. Starting out as a Social Media Marketing agency, back when we were still using MySpace, has created a well-seasoned, experienced team of experts that understand the social media landscape and how, when and why your business should integrate a strong social media marketing plan into your marketing strategy.
Not All Social Media Will Work for Your Business
Zentrigue is versed in understanding what demographics are best reached for each social media platform, and after a thorough analysis of your brand, business or organization, reviewing your mission and your short-term and long-term goals for success, we will provide a comprehensive strategy. We will meet you at your level of understanding of the entire process and will provide any necessary training or staff education. We will be involved with your team and are more of a marketing “partner” as opposed to just simply an agency set on “auto-pilot”. We will continue to re-evaluate your progress and adjust the strategy as needed depending on how well it’s working, or sometimes not working. Social media is a highly dynamic platform and will need constant attention and customization.
How to Succeed with Social Media Marketing
One big difference with social media marketing is that your consumers are going to want to “get to know you”. They need to see that there are real people behind the posts and comments, and will expect engagement. Providing an authentic experience and inviting your consumers to participate will ensure success. A close collaboration between our team and yours is essential to meeting those expectations. We will work closely with your business and staff and stay abreast of upcoming campaigns, events, milestones, achievements, goals, and integrate a content strategy that is divided into educational/informational, promotional and “personal” updates. We will closely monitor feedback and engagement and adjust the content strategy as needed based on proven metrics.
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Breaking Down Social Media Platforms
Each social media platform provides your brand, business or organization a unique set of features and methods to reach your desired demographics. Understanding the difference and selecting the platform or platforms that best match your goals are essential to success. Below is a list of the most popular social media platforms.
- Google Plus
- Other platforms
Contact Zentrigue Today for an Evaluation
Social Media Marketing (or SMM) shouldn’t be intimidating. We know as a brand, business or organization the task of simply knowing where and how to start integrating social media into your marketing strategy can be overwhelming. Deciding on how to implement a social media policy, knowing when or if you will need to hire new staff, or train existing staff, knowing how much growth you can expect and what your budget should be. These are all very real concerns and should be approached logically. Zentrigue has the expertise you need.
Contact us today for an evaluation of your current plan or to discuss creating a new strategy. We look forward to talking to you and can’t wait to help!